The Sakara creative team worked closely with Brand Studio and Design Director, Lotta Nieminen, an award-winning creative practice, specializing in branding, art direction, and graphic design, to reimagine Sakara’s identity. The final product shown below encompasses a new level of confidence and sophistication—mixing together elevated fashion aesthetics and the natural world. The identity is layered, a play between Sakara's juxtaposed values: head meets heart, clean meets messy. A joyful use of color and pattern instills emotion into the identity—a confident, vibrant take that stands apart in an often clinical space. This identity is designed to be an adaptive toolkit that stands time and expansion and positions Sakara at the forefront of the wellness industry.

As the lead designer at Sakara during this brand refresh, I was responsible for rolling out all creative and marketing assets in the new look + feel across platforms including, but not limited to print, social, email, web, and packaging.

Credits

Brand Studio + Design Director: Lotta Nieminen
Chief Brand Officer: Rebecca Sollinger
Creative Directors: Lianna Tarantin + Tiffany Davis
Design Manager and Brand Execution: Sami Albert