The Summer Served campaign was designed to increase both the number and frequency of clients ordering our nutrition program prior to the busy summer season. To accomplish this, we developed two different program offerings to tailor to the diverse needs of our clients. We designed this campaign to be witty, vibrant, and fun all while focusing on a digital first perspective.  

This campaign was meant to emphasize that Sakara is here to help our clients shake off their winter blues by providing nourishing meals that make them look and feel amazing, so they can “serve” all summer long. During this process, I worked closely with our Chief Brand Officer, Creative Directors, Creative Producer, and Copywriter to bring this concept to life. As a result of this campaign we exceeded our acquisition goals and welcomed more people into our Sakara community as we headed into summer. 

Credits

Chief Brand Officer: Rebecca Sollinger
Photographer: Lianna Tarantin
Creative Directors: Nikki Huffman + Lianna Tarantin + Tiffany Davis
Creative Producer: Erin Cauley
Copywriter: Sandra Sou
Creative Operations Manager: McKenna Cottam