In this campaign, we aimed to create a wildly energetic, celebratory, and bold storyline around our best-selling Metabolism Reset System, inspiring clients to embrace their most playful, turned-on selves this summer. In an effort to give our clients a new experience, we designed this campaign around 4 weeks of plant-rich nutrition that can ignite your metabolism, turn up your energy and prime your system for a summer of play. 

We approached this concept through a cinematic lens to visually tell the story of a woman on the Metabolism Reset System. Drawing inspiration from film strips and 70’s pool parties, we showcased this journey across various platforms using rounded corners, inset imagery, and grids to portray the duality of a woman on Sakara priming herself for a summer of play. Working closely with our Creative Directors, Creative Producer, Copywriter, and Creative Operations Manager, we brought the concept to life. As a result, we achieved the highest sales of the Metabolism Reset System since its launch and saw an overall increase in sales across our systems portfolio.

Credits

Chief Brand Officer: Rebecca Sollinger
Creative Director: Lianna Tarantin + Tiffany Davis
Creative Producer: Erin Cauley
Copywriter: Hilary Reid + Tessa Kauppila
Creative Operations Manager: McKenna Cottam