DESCOVY for PrEP is a once-daily prescription medicine for adults and adolescents at risk of HIV. “Step Up. PrEP Up.” is all about standing up for a healthier you. What happens when you choose a healthier PrEP? You step up. You take a stand to protect your sexual health. You take a stand to protect your body. A simple step that starts with DESCOVY for PrEP and puts you on the journey to a healthier future.

The team brought this campaign to life using DESCOVY’s signature blues, strong imagery and graphic elements that were showcased across multiple platforms including, print collateral, broadcast, and paid media.

Credits

Creative Director: Vincent Stall
Copywriter: Lorianna Logan