When it comes to managing diabetes, the FreeStyle Libre 14-day system continually measures glucose levels with a comfortable sensor that lasts for up to 14 days. The “Stay in the Moment” campaign represents those small moments in life that are no longer interrupted with a finger stick to check glucose levels. The campaign showcased a large age range and different types of people in various situations where their day-to-day life was no longer interrupted by a finger stick. We wanted to visually represent both the ease and joy that comes from using the FreeStyle Libre 14-day system, no matter the activity or your age.

With the help of our Creative Director and Copywriter, we brought this campaign to life in the form of broadcast, as well as art directed still shots to be used across all branded marketing materials and digital content.

Credits

Creative Director: Vincent Stall
Copywriter: Lorianna Logan