The Sakara Summer Series campaign is all about how to customize your nutrition program and tailor your menu to your taste and your schedule. We tapped a few of our top clients to share their Sakara "summer flex” to help our customer base better understand all of the ways to enjoy Sakara during the busy summer months. Whether it's changing their delivery address, doubling up on their favorite dishes, or selecting meal add-ons to take nutrition on-the-go, we shared each story with our community across platforms.

To bring this campaign to life in a fun and informative way, we designed multiple animated grids to showcase the environment, lifestyle, and story of each heroine living the Sakara life. This campaign was meant to be both educational and playful with its animation style and colored typography to make our message stand out. We wanted to evoke that fresh summer feeling, while still helping our clients utilize Sakara in a way that best suits their lifestyle. Collaborating closely with our Creative Director, Creative Producer, Copywriter, and Creative Operations Manager, we crafted an engaging campaign spanning film, social, and digital platforms. As a result, we found that our non-subscriber clients were converting to subscriptions at a higher rate than anticipated. 

Credits

Chief Brand Officer: Rebecca Sollinger
Photographer: Lianna Tarantin
Creative Director: Lianna Tarantin + Tiffany Davis
Creative Producer: Erin Cauley
Creative Operations Manager: McKenna Cottam + Katharine Boris
Copywriter: Hilary Reid