In this campaign, we set out to reintroduce the Sakara brand through engaging stories from celebrities like Lily Aldridge–a client of 11 years–our founders, and long-time clients. When building out this program, we wanted it to feel special for our subscriber base, so we offered 4-weeks of plant-rich nutrition along with new meal add-ons and exclusive events featuring The Sculpt Society and La Ligne.

To bring this idea to life visually, the team created a low-fi, self-filmed video series that shared heartfelt stories from our founders and members of the Sakara community speaking to the small moments they can enjoy when they have their physical well-being taken care of. Leveraging the brand’s signature greens, strong type hierarchy, and beautiful imagery of high-quality ingredients, the team created eye-catching graphics to use across channels. I worked closely with our Creative Directors, Creative Producer, Copywriter, and Creative Operations Manager, to create a cohesive campaign across film, social media, digital platforms, and print. The results exceeded our expectations, achieving a 200% increase in new clients and surpassing our total participant goal.

Credits

Chief Brand Officer: Rebecca Sollinger
Photographer: Lianna Tarantin
Creative Director: Nikki Huffman + Lianna Tarantin + Tiffany Davis
Creative Producer: Erin Cauley
Creative Operations Manager: McKenna Cottam
Copywriter: Hilary Reid